The Impact of branding on startups

The impact of branding on startups stands as a beacon of stability and success in the dynamic world of entrepreneurship where startups are faced with the threat of extinction and short-term lived conquest. Branding Itself goes beyond catchy taglines and a distinctively designed Logo. Branding cuts across the brand style guideline that incorporates the goals, […]

Losing Talent: The Silent Threat to Your Team’s Productivity Revealed

There’s a pervasive notion that only one thing truly motivates employees: cold hard cash. ‘The more you pay, the more I will do.’ they say, correlating higher performance with a fatter paycheck. However, the truth is, that money alone doesn’t sustain the daily grind of doing one’s best. While competitive salaries are undeniably crucial, they […]

Northern Nigeria’s Tech Ecosystem Report 2023: Challenges and Opportunities

The Northern Nigerian tech ecosystem is emerging as a dynamic and promising landscape, offering immense potential for innovation and entrepreneurship. The recently published “Northern Nigeria Tech Ecosystem Report (2023)” sheds light on this region’s tech startup ecosystem, revealing its challenges and opportunities. The Current Landscape The Ecosystem Report on Nigeria’s Startup Scene (2022 Edition) by JICA identified […]

Kano, Kaduna, and Abuja are Northern Nigeria’s startup hotspots, says TTLabs

The 2023 Northern Nigeria Tech Ecosystem report from TechTankLabs (TTLabs) reveals that Kano, Kaduna, and Abuja, host the majority of startups in Northern Nigeria, surpassing the halfway mark in the regional startup landscape. More than half of Northern Nigeria’s startups can be found in Kano, Kaduna, and Abuja, Nigeria’s Federal Capital Territory (FCT), according to […]